Ms. Tracy Sells, Principal of Harbor Storage Group, has been in the self storage business since 1996 beginning with Storage USA, one of the first self storage REITS.  Storage USA was sold to GE Capital and, subsequently to Extra Space.  During her tenure at Storage USA, Ms. Sells held various leadership rolls within the organization including Director of Human Resources, Investor Relations, Risk Management and Vice President of Management/Franchise Programs.  


Ms. Sells served as the first leader of Storage USA’s Franchise/Third Party Management Program. In this role, her responsibilities included assisting owners with site selection, feasibility and zoning issues; serving as liaison with contractors and vendors during the facility construction phase; and assisting owners with construction and/or permanent financing.  Once a facility was operational, Ms. Sells served as asset manager, providing the link between operational/financial functions within Storage USA and the owner, his/her investors and lenders.


Ms. Sells has held various additional roles within the industry’s largest operators including CubeSmart (NYSE:CUBE) and most recently the William Warren Group/StorQuest from early 2014 until November 2018.


At the William Warren Group, Ms. Sells had full responsibility for the Third-Party Management program including new business development including site analysis and underwriting, owner/investor relationships and operations and accounting management.  Ms. Sells also worked closely with WWG’s institutional partners including the Carlyle Group (NASDAQ:CG) and others.


Together with her family, Ms. Sells owns and operates three facilities. 

Ms. Sells has first-hand knowledge and experience in all aspects of the self storage industry including:

  • Site Selection and Development (including site layout and unit mix suggestions and Development Pro Format)

  • Zoning and Entitlement Processes

  • Financing

  • Acquisitions

  • Management Company Selection Processes

  • Operations

  • Internet Marketing

  • Budgeting and Forecasting

  • Operation Audits

  • Feasibility Studies

  • Training & Development

  • Revenue Management

  • Operating and Accounting Software

Ms. Sells earned her BS in Finance from the University of South Carolina and an MBA from Loyola College of Maryland.  She is active in Junior Achievement of Greater Washington and is a past Board Member of the Maryland Self Storage Association.